How many employees does ServiceNow have?

This page is for sellers, partners and candidates who need a ServiceNow headcount they can cite. ServiceNow reports one number a year, as of December 31, in the Workforce Metrics part of the Human Capital section of its 10-K. Since 2021 it has also split the total between the United States and everywhere else. Every figure below comes from those filings, its latest 10-Q or California's public layoff notices.

ServiceNow employees by year

ServiceNow gives exact counts, not rounded ones. The changes are our arithmetic.

The international share has risen from 45% in 2021 to 50% in 2025. By 2024 there were almost as many ServiceNow employees outside the United States as inside it.

What the number includes

• Full-time only. The 10-K wording is "we employed: 29,187 employees on a full-time basis." Part-time staff, interns and contractors aren't in the figure, and ServiceNow doesn't report them separately.
• Worldwide. The total covers every country, split only into the United States and "international." There's no breakdown by country or function in recent filings.
• Function split, once. The 2018 10-K, the last to give one, split 8,154 employees into 3,061 in sales and marketing, 2,080 in research and development, 1,835 in cloud operations, professional services, training and customer support, and 1,178 in general and administrative roles. Treat it as history: the mix today is unknown.
• Unions. "None of our U.S. employees are represented by a labor union," though some employees elsewhere are covered by workers' councils or collective bargaining at a national or sector level.

What changed and why

2018 to 2025: growth every year

ServiceNow added people in every year on record, though growth slowed from 21% to 29% a year in 2019 to 2022 to 11% to 16% a year in 2023 to 2025. The 2025 10-K attributes the rise in each main expense line to "increased headcount": cost of subscription revenues, sales and marketing, research and development, and general and administrative.

Late 2025 and 2026: acquisitions

ServiceNow completed several acquisitions in 2025, including Logik.io (May 30), data.world (July) and Moveworks (December 15, for about $2.4 billion). The September 2026 10-Q adds Veza, acquired on March 2, 2026, and Armis Security, acquired on April 20, 2026 for about $7.6 billion. Employees of the 2026 deals will appear for the first time in the December 31, 2026 count.

2026: a workforce optimization strategy

The same 10-Q says that during 2026 ServiceNow "initiated a workforce optimization strategy that streamlines certain functions in the organization by leveraging AI-driven efficiencies and investing in talent in key strategic areas." Severance and related costs were $87 million in the third quarter and $167 million in the first nine months of 2026, mostly in sales and marketing, research and development, and general and administrative. The program is expected to be substantially completed in 2026. California WARN reports list ServiceNow notices for 287 employees at its Santa Clara and San Diego offices on July 28, 2026, and 20 more on October 13, 2026. They cover only California sites above the law's thresholds.

With acquisitions adding people and the program removing them, the direction of the next annual count isn't clear from the filings.

Revenue per employee

ServiceNow's 2025 revenue was $13.3 billion, up 21%. $13,278 million ÷ 29,187 = about $454,900 per employee (our calculation). In 2024 it was about $417,800 ($10,984 million ÷ 26,293), so revenue grew faster than headcount.

Compare the regional split with headcount: about 63% of revenue comes from North America, while 50% of employees are in the United States. The filings don't say where the international employees are, so you can't tell how many support EMEA and Asia Pacific customers and how many work on products for every region.

Selling to a company this size

General guidance on how software companies of about 30,000 people buy, not a description of ServiceNow's internal processes.

• Expect a platform-first buyer. A company that sells a workflow platform will ask whether its own platform could do the job. Show why yours shouldn't be built in-house.
• Time your approach to the integration work. Recent acquisitions create integration projects: systems to consolidate, teams to combine, identity and security tools to rationalize. Those are often the problems that open a new supplier conversation.
• Lead with measurable efficiency. A company that frames its own restructuring around AI-driven efficiency will judge your product the same way. Bring a cost or time saving you can prove.
• Go in through the function. Purchases usually start with a function leader (sales operations, IT, security, people) and then pass through procurement and security review. Our guide to finding decision makers covers how to map them.

Working out which function owns the problem after a run of acquisitions is slow research. Bebop researches each account and suggests who to talk to and the angle to open with; check its findings against the filings.

How to check ServiceNow's headcount yourself

1. Open ServiceNow's 10-K filings on SEC EDGAR and pick the latest one, filed each January.
2. In Item 1, Business, find Human Capital, then Workforce Metrics. The full-time total and the US and international split are there.
3. For changes during the year, read the Employee Severance and Business Combinations notes in the latest 10-Q.
4. For California layoffs, search the EDD WARN reports for "ServiceNow".

Next step: see how ServiceNow compares with its peers in the largest software companies.