B2B sales statistics
Benchmarks for B2B prospecting and selling, each traced to its original source with its date, sample and limits.
Short answer
These pages collect B2B sales benchmarks (cold email reply rates, cold calling connect and success rates, email open rates, sales cycle length, win rates and cost per lead) and trace each figure to the study that produced it, with its date, sample and method, so you can judge whether it applies to you.
Sales follow-up statistics: what the original data says about speed and persistence
Sales follow-up statistics traced to the original studies: response speed, follow-up emails and calls, touches, the myths and how to measure your own.
StatisticsB2B sales statistics for 2026, each traced to its source
B2B sales statistics for 2026, each traced to the original study: how buyers buy, time spent selling, win rates, quota, sales pay from BLS data and AI use.
StatisticsEmail open rate benchmarks for B2B, with and without Apple's machine opens
Email open rate benchmarks from each platform's own 2025 data: B2B industries, click and click-to-open rates, Apple MPP inflation and how to measure your own.
StatisticsThe B2B buying process: stages, buying groups and the statistics behind them
The B2B buying process in stages, with sourced statistics: buying group size, when buyers contact sellers, cycle length, stalls and how to measure yours.
StatisticsLinkedIn statistics: members, revenue and US user demographics, from the original sources
LinkedIn statistics from LinkedIn, Microsoft and Pew Research: 1.3 billion+ members by region, revenue, activity and who in the US uses it, with dates.
StatisticsSales cycle length: B2B benchmarks by deal type, size and industry
Sales cycle length benchmarks traced to original data: averages by deal type, size and industry, why B2B cycles run long, and the formula to measure your own.
StatisticsCold calling statistics: connect rates, success rates and dials per meeting
Cold calling statistics traced to the original data: connect rates, the real success rate, dials per meeting, what openers work and how to measure your own.
StatisticsCold email statistics: reply rates traced to the original data
Cold email statistics traced to the original data: 2025 and 2026 reply rates, what moves them, Gmail and Outlook sender rules, and how to measure your own.