LinkedIn statistics: members, revenue and US user demographics, from the original sources

This page is for B2B sellers, marketers and founders deciding how much of their prospecting or advertising to put into LinkedIn, and for anyone who needs a LinkedIn figure they can cite. It uses three kinds of source, each opened in October 2026: LinkedIn's own pressroom, Microsoft's investor filings (Microsoft owns LinkedIn and reports its revenue), and Pew Research Center's survey of US adults. Each figure has its date. Third-party estimates are left out.

LinkedIn statistics at a glance

How many people use LinkedIn

LinkedIn's pressroom puts its community at "+1.3B members", and Microsoft's 2026 annual report says the same: "over 1.3 billion members and five consecutive years of double-digit member growth."

The regional split, from the member map in LinkedIn's pressroom (labelled fiscal 2026, second quarter, the quarter to December 2025):

The shares are approximate, because each figure is a "more than" number.

What a member is. A member is a registered account. It isn't a person (some people have more than one account, and some accounts are dormant) and it isn't an active user. That matters for anyone planning outreach: 290 million North American members doesn't mean 290 million people checking LinkedIn this month.

Monthly active users. Neither LinkedIn's pressroom nor Microsoft's 2026 annual report gives a monthly or daily active user figure. Microsoft describes "strong engagement across the platform" without a number. Any LinkedIn MAU figure you see quoted is a third-party estimate or an old figure.

What happens on LinkedIn every minute

LinkedIn's pressroom publishes activity rates. Multiplying them out (our arithmetic, assuming the rate holds around the clock, which it won't exactly) gives a sense of scale:

The new-role figure is the useful one for sellers. People who change jobs update their profiles, and a new person in a buying role is one of the most reliable reasons to reach out.

LinkedIn's revenue

Microsoft reports LinkedIn as a revenue line inside its Productivity and Business Processes segment. Its 2026 Form 10-K gives:

Microsoft names LinkedIn's lines of business as Talent Solutions, Marketing Solutions, Premium Subscriptions and Sales Solutions, and says revenue depends mainly on demand for those subscriptions, member engagement and the quality of sponsored content. In the quarter to 30 June 2026, LinkedIn revenue grew 12% (10% in constant currency), according to Microsoft's earnings release of 29 July 2026. LinkedIn's pressroom also reports 26% year-over-year growth in paid video ads, without a period.

Who uses LinkedIn in the US

Pew Research Center's National Public Opinion Reference Survey asked 5,511 US adults which platforms they ever use, online, by mail or by phone, from 30 January to 18 June 2026. Its overall margin of error is plus or minus 1.8 percentage points. LinkedIn was used by 31% of US adults, against 32% in 2024 and 30% in 2023 (Pew didn't report LinkedIn in 2025). Pew changed its survey method in 2023, so compare with earlier years carefully.

Pew notes that its estimates for Asian adults represent English speakers only.

Education is the biggest divide: college graduates are almost four times as likely to use LinkedIn as adults with a high school education or less (51% against 13%). For sellers, that means LinkedIn reaches office-based managers and professionals well, and frontline, trade and rural buyers much less.

What these numbers mean for B2B sellers

• LinkedIn is where professional buyers are, but not all buyers. Half of US college graduates use it; one in five rural adults does. If your buyers are plant supervisors, contractors or owner-operators, plan for phone, email and in-person channels too.
• Members overstate reach. Registered accounts include dormant ones. Your own acceptance and reply rates tell you how many of your targets are actually active.
• Job changes are visible. With dozens of people adding a new role every minute, LinkedIn is a strong source of trigger events: a new safety director, a new head of operations.
• The platform's rules shape outreach. LinkedIn's User Agreement bans automated invitations and messages; see the social selling guide for what the rules allow.

What these figures can't tell you

• LinkedIn's figures are self-reported. The member counts come from LinkedIn and Microsoft and aren't independently audited as user counts.
• Members aren't people or active users. No official active user figure is published.
• Pew covers the US only, and measures whether adults "ever use" LinkedIn, not how often.
• Per-minute rates are averages. Activity peaks in working hours on weekdays.
• Dates differ. The member map is from December 2025, the revenue figures to June 2026 and the Pew survey January to June 2026.

How to measure your own LinkedIn numbers

Platform totals don't tell you whether your buyers are reachable there. These do:

Illustrative example. The company, the list and every number are invented, to show the arithmetic.

Ridgeline Safety Supply (ridgelinesafety.example), a safety equipment distributor, checked 200 target contacts at manufacturers before planning LinkedIn outreach:

So 65% of the list had a profile, but only 56 people (28% of the list) had been active in 90 days. Ridgeline put EHS managers at the center of its LinkedIn work, where 27 of 60 were active, and kept phone and email as the main channels for maintenance supervisors. At volume, building that kind of list with the right roles is the slow part; Bebop finds the companies and the people in each, so you can check coverage before you plan.

Next step: turn these numbers into a plan with the LinkedIn lead generation guide.