Largest hotel companies in the world, ranked by rooms from their own filings

This list is for anyone who sells to hotels (technology, furniture and renovation, energy, linen and supplies, staffing, marketing) and for anyone who needs a current, sourced ranking of the biggest hotel companies and chains. Every room count below is the company's own figure, from its 10-K, 20-F, annual report or regulatory results announcement, with the date it applies to. The second half explains who actually buys at a hotel company, which is usually not the company whose name is on the sign.

The largest hotel companies by rooms

Rooms and hotels are those open and operating under the company's brands or management at the date shown, as each company reports them; pipelines are excluded. Revenue is total reported revenue for the latest fiscal year; non-dollar figures are converted at Federal Reserve 2025 annual average rates (€1 = $1.1306, £1 = $1.3192, $1 = RMB7.1875). Employee definitions differ, so read that column with the notes below.

Notes on the rows:

• Jin Jiang Hotels is Shanghai Jin Jiang International Hotels, the Shanghai-listed hotel company; its figures come from its 2025 annual report, published in Chinese. BTG Hotels is Beijing's BTG Hotels (Group), owner of the Home Inn brand.
• Wyndham restated its counts to exclude rooms tied to its Super 8 master licensee in China; on the old basis it reported 903,000 rooms for 2024.
• Whitbread's 98,180 rooms are 86,582 in the UK and Ireland plus 11,598 in Germany, at its year-end on 26 February 2026.
• Host and Park are owners, not brands. Their rooms are also counted by the brand companies that manage or franchise them, so don't add them to the brands' totals.
• Employees mean different things. Marriott's 414,000 includes about 266,000 people "employed by our hotel owners but whose employment is managed by Marriott". Hilton counts 182,000 it employs or manages and says about 328,000 more work for owners at franchised hotels. IHG's figure is the 2025 average, including staff paid by its system fund.

Not in the table: BWH Hotels (Best Western), Radisson Hotel Group, Minor Hotels, Meliá and Scandic. We couldn't open a primary source giving each one's rooms in operation at year-end; Minor's and Scandic's published counts include hotels under development.

Franchised, managed or owned: who runs the rooms

A hotel company makes money in one of three ways, and the mix decides who you sell to.

• Franchising. An independent owner pays fees to use the brand, its reservation system and its loyalty program, and runs the hotel itself.
• Management. The owner hires the brand (or a third-party management company) to run the hotel for a fee. The staff often work for the owner but take direction from the manager.
• Owning or leasing. The company holds the property and runs it. Whitbread and Shangri-La mostly work this way; the US majors almost never do. Marriott's 10-K says it owns or leases "less than one percent of our system".

Percentages are shares of rooms, our calculation from each filing's table, except IHG's, Jin Jiang's and BTG's, which the companies state. H World's 20-F defines "manachised hotels" as "franchised-and-managed hotels": the owner pays for the property and the brand appoints the manager. Atour uses the same model.

What the ranking shows

Marriott leads, then three companies are close. Marriott added 73,605 rooms in 2025, a 4.3% increase. Jin Jiang, Hilton and H World sit within about 105,000 rooms of each other, and Hilton's pipeline of 520,500 rooms is 39% of its open rooms (our calculation), so the order below Marriott can change within a year or two.

China is a third of the market at the top. Jin Jiang, H World, BTG, GreenTree and Atour run 3,738,878 rooms, 35% of the 14 brand companies' total. Jin Jiang has the most hotels of anyone (14,132) but they are small: about 97 rooms each, against about 182 at Marriott and 244 at Hyatt (our calculation).

Revenue is a poor size measure. Of Marriott's $26.2 billion, $19.2 billion (73%) is "cost reimbursement revenue": owners repaying Marriott for staff and services it provides at their hotels. Hilton's $7.1 billion of reimbursements are 59% of its $12.0 billion. IHG reports $5.2 billion of revenue but $35.2 billion of "total gross revenue in IHG's system", the room and other revenue of every hotel under its brands. And a franchisor like Wyndham reports $1.4 billion on 868,900 rooms because it keeps only fees. That's why this list ranks by rooms.

How we built the list

1. Rooms open at fiscal year-end, from each company's latest annual filing: 10-K or 20-F for US-listed companies, annual reports on the Shanghai Stock Exchange for Jin Jiang and BTG, regulatory results announcements for Whitbread (London) and Shangri-La (Hong Kong), and Accor's full-year results release.
2. Brands and operators first. We counted rooms under each company's brands or management, whoever owns the building. Two US hotel owners are shown for comparison and marked.
3. No estimates. Where a company didn't publish a figure, the cell says so. Companies whose counts we couldn't open in a primary source are left out and named above.
4. Currencies are converted at the Federal Reserve's 2025 annual average rates; Whitbread's year ends in February, so its conversion uses the 2025 rate too.

STR and HOTELS magazine's annual HOTELS 325 publish other rankings of hotel companies. Their dates and definitions differ, so their counts won't match these.

Selling to hotel companies: who buys what

Because most rooms are franchised or managed, a sale to "Hilton" or "Choice" is usually one of three different sales.

Three lines from the filings show how this works:

• Brands set the standard owners must buy to. Hilton's 10-K describes "property improvement plans that must be satisfied to keep the hotels in compliance with our brand standards." If your product is required, or on an approved list, by a brand standard, every franchisee becomes a buyer.
• Brands charge for central systems. Marriott says franchisees are "charged for certain systems and centralized programs and services, such as our Loyalty Program, reservations, and marketing." Software that sits in those systems is sold to the brand, not the hotel.
• Owners rely on the manager. Host Hotels says about 64% of its hotels, measured by 2025 hotel revenues, are managed or franchised by Marriott, and that it relies on "Marriott's personnel, expertise, technical resources and information systems." Host has 162 employees: its asset managers approve capital spending, and Marriott's people run the buildings.

For finding the asset manager, the franchisee's owner or the general manager by name, see how to find decision makers. The account research guide covers what to read before you call.

Worked example

Illustrative example. Lumenstay (lumenstay.example) sells guest-room energy controls for $250 per room installed. Its sales lead compares two routes to $1 million of first-year sales using the filings:

• Franchisees of an economy brand. Choice's 656,825 rooms across 7,575 hotels average about 87 rooms each. One hotel is about 87 x $250 = $21,700. Reaching $1 million takes about 46 hotels, each owned by someone different, unless Choice puts the product on an approved vendor program.
• A large owner. Host's 41,700 rooms across 76 hotels average about 549 rooms each, so one hotel is about $137,000. Reaching $1 million takes 8 hotels and one owner's approval, but each project also needs the manager's sign-off, and capital plans are usually set a year ahead.

Lumenstay pursues both: an approved vendor application with one franchisor's procurement team, and a pilot proposal to the asset manager of one large owner, timed for its next capital planning cycle. At volume, finding the owner and manager of each property is the slow part; Bebop researches each account in the list and drafts the outreach.

Next step: build a property-level list of US hotels by owner and brand with our list of hotels.