Short answer
The Austin-Round Rock-San Marcos metro area had 3,712 tech establishments with paid employees in 2023, employing 94,243 people at an average annual pay of $158,662, according to the Census Bureau's County Business Patterns. That covers software publishers, IT services, data processing and hosting, and internet publishing. Travis County holds 2,645 of them, Williamson County 908. 2,627 have fewer than five employees, while 190 have 100 or more.
- 3,712 tech establishments and 94,243 employees in the Austin metro (Census, 2023).
- Three in four are IT services firms; software publishers number 427 but employ 30,603 people.
- Travis County has 71% of the establishments and 84% of the jobs.
- Only 190 establishments have 100 or more employees; 2,627 have fewer than five.
- Census counts locations with paid staff, not companies, and leaves out the self-employed.
On this page
- How many tech companies are in Austin
- What kinds of tech companies Austin has
- Size: thousands of small shops, a short list of large sites
- Where they are: Travis County first
- What the Census count leaves out
- Where to find Austin tech companies by name
- How to shortlist and vet a tech company to hire or partner with
- Prospecting Austin tech companies
- Worked example: sizing a list for a compliance auditor
- Sources
- Questions people ask
This report is for anyone sizing up Austin's tech companies from the outside: founders choosing a development partner, job seekers mapping employers, analysts and investors, and B2B sellers whose customers are software and IT firms. It counts the businesses from federal data, shows how big they are and where they sit, then lists the local sources that name them and a way to work through them.
How many tech companies are in Austin
The US Census Bureau's County Business Patterns (CBP) counts 3,712 tech establishments in the Austin-Round Rock-San Marcos, TX Metro Area (CBSA 12420) in 2023. "Tech" here means four industry groups in the North American Industry Classification System (NAICS): software publishers (5112), computer systems design and related services (5415), data processing, hosting and related services (518), and other information services (5191, mostly internet publishing).
| Measure | Austin metro, 2023 |
|---|---|
| Establishments | 3,712 |
| Employees | 94,243 |
| Annual payroll | $14,952,793,000 |
| Average employees per establishment | 25.4 |
| Average annual pay | $158,662 |
| Share of US tech establishments | 1.89% (of 196,184) |
Average pay is total payroll divided by employees, so it blends engineers, support staff and executives. It isn't a salary survey, but it does show how expensive this workforce is, which is why so many vendors sell to it.
What kinds of tech companies Austin has
The metro file breaks the total down by industry. Average pay below is payroll divided by employees; the Census Bureau adds a small amount of statistical noise to employee and payroll figures, so treat these as close estimates.
| Industry (NAICS) | Establishments | Employees | Average pay (about) |
|---|---|---|---|
| Computer systems design and related services (5415) | 2,762 | 40,991 | $138,300 |
| Software publishers (5112) | 427 | 30,603 | $165,100 |
| Other information services (5191) | 232 | 13,043 | $227,600 |
| Data processing, hosting and related services (518) | 291 | 9,606 | $131,400 |
Three in four establishments are IT services firms: 1,461 do custom programming and 1,095 do systems design and integration. Software publishers are far fewer but much larger, at about 72 employees per establishment against about 15 for services firms. If you're looking for a development agency, you're in the 5415 group; if you're looking for product companies, you're in the 427.
Size: thousands of small shops, a short list of large sites
| Employees at the establishment | Establishments |
|---|---|
| 1 to 4 | 2,627 |
| 5 to 9 | 343 |
| 10 to 19 | 236 |
| 20 to 49 | 210 |
| 50 to 99 | 103 |
| 100 to 249 | 122 |
| 250 to 499 | 32 |
| 500 to 999 | 25 |
| 1,000 or more | 11 |
Grouped, that's 3,206 establishments with 1 to 19 employees, 313 with 20 to 99 and 190 with 100 or more. The classes add up to 3,709, three short of the total, because the Census Bureau withholds a few size cells to protect confidentiality.
Where they are: Travis County first
| County | Establishments | Employees |
|---|---|---|
| Travis County, Texas | 2,645 | 79,077 |
| Williamson County, Texas | 908 | 14,730 |
| Hays County, Texas | 138 | 371 |
| Bastrop County, Texas | 15 | Withheld by the Census Bureau to protect confidentiality |
Travis County holds 71% of the establishments and 84% of the employees, averaging about 30 employees per establishment. Williamson averages about 16 and Hays fewer than 3, which tells you the large offices are in Travis and the suburbs hold many small firms and home-based consultancies. Caldwell County, the fifth county in the metro, has no published row for these industries, so the county figures add up to six fewer than the metro total.
For comparison, the Dallas-Fort Worth tech market has more than twice as many establishments at a lower average pay, and Denver's is slightly smaller than Austin's.
What the Census count leaves out
- Establishments, not companies. An establishment is a single physical location. A company with offices downtown and in Round Rock counts twice, and a remote-first company with no Austin office may not count at all.
- No self-employed. Freelance developers and consultants without employees are out of scope, and in tech that's a large group.
- Industry boundaries. Semiconductor and hardware makers are classified in manufacturing, and an in-house IT team at a bank is counted under banking, so neither appears here.
- Timing. Employment is for the week of March 12, 2023. The data was released in 2025.
Where to find Austin tech companies by name
The Census Bureau doesn't publish names. These local sources do, or let you check a name you already have.
| Source | What it gives you | Cost |
|---|---|---|
| Austin Technology Council members directory | Companies in Central Texas's tech trade association | Free to browse |
| Austin Chamber of Commerce member directory | Chamber members by category | Free |
| Capital Factory | Austin's startup hub: its startups, events and investors | Free to browse |
| Texas Comptroller franchise tax account status | Whether an entity currently has the right to transact business in Texas | Free |
| Texas Secretary of State SOSDirect | Formation filings for corporations and LLCs | $1.00 per search |
| Travis County Clerk | Assumed name (DBA) records | Free to search |
The City of Austin's Economic Development Department and the Chamber's regional program, Opportunity Austin, publish news on relocations and expansions, which is where new large sites show up first.
How to shortlist and vet a tech company to hire or partner with
- Decide which group you need. A five-person consultancy and a 300-person software company sell very different things. Use the size table to know how many candidates you're choosing from.
- Confirm the entity. Look the company up in the Comptroller's search and check its right to transact business is active. If it trades under another name, find the DBA.
- Confirm the work happens here. Ask where the people doing your work are based. Many Austin addresses are sales offices for teams elsewhere.
- Ask for two references like you. Same industry, similar size, work finished in the last year.
- Check security before data changes hands. Ask for a SOC 2 report or a completed security questionnaire if they'll touch your systems or customer data.
Prospecting Austin tech companies
If you sell to these firms, the size table is also your org chart.
| Size band | Establishments | Who usually decides |
|---|---|---|
| 1 to 19 employees | 3,206 | The founder or CEO, often in one conversation |
| 20 to 99 employees | 313 | COO, head of engineering or finance lead, with the CEO signing |
| 100 or more employees | 190 | Functional heads, with procurement and security review |
A workable plan:
- Pick one band and one industry group. "Software publishers with 20 to 249 employees" is a list; "Austin tech" isn't.
- Build the list from the directories above, then remove branch offices whose buying happens out of state.
- Find the person who owns your problem at each account (see how to find decision makers).
- Find a reason now: a funding round, a new office, a security or compliance hire, an enterprise customer win.
- Write one short email per account that leads with that reason.
At volume, the research in steps 3 and 4 is the slow part. Bebop finds companies that match a plain-language description and writes a playbook for each, so you start from the reason to call rather than a blank list.
Worked example: sizing a list for a compliance auditor
Illustrative example. The firm, people and rates are fictional, to show the method.
Ledgerline Assurance (ledgerline.example) runs SOC 2 audits and wants Austin clients that sell software to larger companies, which tend to ask for a SOC 2 report.
- Establishments with 20 to 249 employees: 210 + 103 + 122 = 435.
- Ledgerline assumes 40% are product or hosting companies rather than staffing-style services firms: 435 × 0.4 = 174.
- It assumes a quarter are branch offices that buy centrally elsewhere: 174 × 0.75 = about 130 accounts.
- At 5 meetings per 100 accounts contacted, that's about 6 meetings. If one in four becomes a client, about 2 new audits.
Subject: [Company]'s SOC 2 timeline Hi [first name], I saw [Company] [announced its first enterprise customer / opened a security engineer role] last month. That's usually when the first SOC 2 questionnaire lands. We've run Type 1 and Type 2 audits for [number] Austin software teams of your size. Most were surprised which controls they already had. Worth 15 minutes on [day] to map what you'd need and how long it would take? [Your name], Ledgerline Assurance
Next step: turn the shortlist into a working list with how to build a prospect list.
Sources
- County Business Patterns 2023, US Census Bureau, accessed 26 October 2026
- County Business Patterns Methodology, US Census Bureau, accessed 26 October 2026
- Members Directory, Austin Technology Council, accessed 26 October 2026
- Member Directory, Austin Chamber of Commerce, accessed 26 October 2026
- Franchise Tax Account Status, Texas Comptroller of Public Accounts, accessed 26 October 2026
- SOSDirect, Texas Secretary of State, accessed 26 October 2026
- Travis County Clerk: Recording, DBAs, Travis County Clerk, accessed 26 October 2026
- Austin Economic Development, City of Austin, accessed 26 October 2026
Written by the Bebop team at Blackpearl Group. Last updated .
Questions people ask
How many tech companies are in Austin, Texas?
The Census Bureau's County Business Patterns counted 3,712 tech establishments with paid employees in the Austin-Round Rock-San Marcos metro area in 2023, employing 94,243 people. That covers software publishers, IT services, data processing and hosting, and internet publishing. It counts locations rather than companies and excludes self-employed founders and freelancers, so lists that count every registered business will show a higher number.
Which part of Austin has the most tech companies?
Travis County, which contains most of the city of Austin, had 2,645 of the metro's 3,712 tech establishments in 2023 and 79,077 of its 94,243 tech employees. Williamson County, to the north, had 908 establishments and 14,730 employees. Hays County had 138 establishments, and Bastrop County 15. Travis establishments are also larger on average, at about 30 employees each.
How much do tech companies in Austin pay?
Across all employees, Austin metro tech establishments paid an average of $158,662 a year in 2023: total payroll of $14,952,793,000 divided by 94,243 employees, from Census County Business Patterns. That average includes every role, from support to executives, so it isn't a salary for any one job. Software publishers and internet publishers averaged more than IT services firms.
Is Austin or Dallas bigger for tech companies?
Dallas-Fort Worth is bigger by count. Census data for 2023 shows 7,996 tech establishments and 151,365 tech employees in the Dallas-Fort Worth-Arlington metro, against 3,712 and 94,243 in Austin. Austin pays more on average, $158,662 against $133,611, and has as many software publisher establishments as Dallas-Fort Worth (427 against 425) despite its smaller overall tech base.
How can I check that an Austin tech company is legitimate?
Start with the Texas Comptroller's franchise tax account status search, which shows whether an entity currently has the right to transact business in Texas. The Secretary of State's SOSDirect holds formation filings for $1 a search, and the Travis County Clerk keeps assumed name records. Then ask for two recent references from clients like you and, if they'll handle your data, a SOC 2 report.