Lusha pricing: plans, credits, extra seats and what a team really pays

This page is for founders, SDR managers and RevOps people pricing Lusha for one rep or a team, or checking whether a renewal still makes sense. Before you start, estimate three numbers: how many people need a login, how many contacts they reveal a month, and how many of those need a phone number.

How we checked

Blackpearl Group, which makes Bebop, wrote this page. Every Lusha price, allowance and rule comes from Lusha's own pricing page (including the plan data behind its credit slider) and its FAQ, checked on 26 October 2026 and listed in the sources. Prices are list prices in US dollars before tax. Other vendors' prices come from their own pricing pages on the same day. We haven't tested Lusha's data against other tools, so accuracy figures here are Lusha's own claims.

Lusha's plans on 26 October 2026

Yearly billing is 25% cheaper on every paid plan. Lusha's FAQ describes Scale as a custom annual agreement, and its pricing page promises "50%+ off price per credit" on Scale for customers who meet a minimum spend.

One inconsistency to know: the pricing page asks teams "larger than 5 users" to contact sales, while the FAQ says teams move to Scale above 25 seats. In practice, Pro and Premium can be bought online up to 10 and 25 seats.

What each plan adds

What a credit buys

The FAQ works through the API rule: revealing one contact's email and phone through the API costs 7 credits (1 for the search, 1 for the email, 5 for the phone). One credit balance covers the Workspace, the browser extension, the API and Lusha's AI connectors.

The credit slider and extra seats

Pro and Premium aren't fixed bundles. Lusha's pricing page lets you raise the credit allowance and add seats:

You can also buy one-off credits from account settings at any time; the pricing page doesn't list their price, and the FAQ says ongoing volume is cheaper through the slider.

What a contact really costs

Because a phone costs five times an email, the same plan buys very different numbers of contacts:

Price per credit is the plan price divided by its credits: for example, $49.90 ÷ 400 = $0.125. The unit price barely falls as you move up; most of the saving comes from yearly billing. At Pro's base price, a contact with email and phone costs $69.90 ÷ 100 = $0.70.

Worked example: six reps at a logistics software company

Illustrative example. The company and volumes are invented. Prices are Lusha's list prices on 26 October 2026, before tax.

The team: Palletpath (palletpath.example) sells carrier onboarding software to freight brokerages. Six SDRs each reveal 120 contacts a month (operations and carrier sales managers) and need a phone number for 40 of them.

Credits needed: per rep, 120 emails × 1 + 40 phones × 5 = 120 + 200 = 320 credits. For the team, 6 × 320 = 1,920 credits a month.

Reading the table:

• Pro with the slider is the cheapest team plan at Palletpath's volume, by $22.80 a month. Premium costs a little more but brings 1,400 spare credits, team management, credit allocation and unlimited intent results.
• Separate Starter accounts look cheapest but give up the shared balance: a rep who needs 450 credits in a busy month can't borrow from a quiet colleague. Lusha's FAQ positions Starter for "one rep", so check with Lusha before running a team this way.
• Phones drive the bill. If every contact needs a phone, the team needs 6 × 120 × 6 = 4,320 credits a month: above Pro's 3,200 ceiling, so Premium on the slider (4,400 credits for $506.15) plus one seat, $556.05 a month.
• Rollover changes the yearly maths. On monthly billing, a quiet month's unused credits roll over (up to twice the plan's monthly amount). On yearly billing, the full year's credits arrive at once and reset at the end. Yearly is 25% cheaper; monthly is more forgiving if volume swings.
• The same work elsewhere. Apollo needs 720 + (240 × 8) = 2,640 credits, inside six Basic seats (15,000 credits) at $390 a month or $294 billed annually, with sequences included. Lusha wins on phone cost per credit; Apollo wins on credits per dollar. Lusha alternatives runs the same comparison across nine tools.

Rollover, renewal and cancellation

Check your employer's policy before joining the Community program: it shares business contact details from your mailbox with Lusha.

Lusha against other options

Prices from each vendor's own pricing page, checked 26 October 2026.

For Seamless.AI's license allowances and contract terms, see Seamless.AI pricing.

Which Lusha plan fits

Run a two-week test before you pay

1. Build a truth set. Pick 30 contacts whose email and phone you know are right because they replied or answered recently, including your hardest segment.
2. Set pass marks. For example: 75% of emails found, under 3% bounces, half of phones reaching the right person.
3. Use the free plan first. Forty credits cover 40 emails, or 10 emails and 6 phones (10 + 30 = 40 credits). Lusha shows whether an email or phone exists before you spend, so note the fill rate for free.
4. Buy one monthly Starter month for the phones. 400 credits cover 30 contacts with both (180 credits) with room to spare.
5. Score every record. +1 for the right person, current role, working email or number; 0 for plausible but unconfirmed; -1 for wrong person, departed, bounced or wrong number. GTM-Bench, Blackpearl Group's June 2026 benchmark of AI prospecting systems, scores weak records -1 the same way. Lusha publishes 98% email accuracy and 85% US phone accuracy; your score is the figure that applies to your market.
6. Dial the phones and record right-person connects.
7. Cost it. Cost per usable contact = monthly price ÷ (contacts × share scoring +1). For Palletpath on Pro at $427, if 80% of 720 contacts score +1: $427 ÷ 576 = $0.74.

Plan tested:                       Dates:
Seats needed: ___   Contacts a month: ___   With phone: ___
Credits needed a month: ___ emails + (___ phones × 5) = ___

RESULTS (truth set of ___ contacts)
Emails found: ___   Phones found: ___
Scored +1: ___   Scored 0: ___   Scored -1: ___
Phones dialed / right person: ___ / ___

PLAN MATHS
Cheapest plan that fits: ___
Credit slider level: ___   Extra seats: ___ × $49.90
Monthly cost: $___   Yearly cost: $___
Cost per usable contact: $___ ÷ ___ = $___
Renewal date: ___   Cancel by (14 days before): ___

Decision and why:

Where Lusha's pricing catches people out

• Phones cost five times emails. Plan on credits, not contacts, and use the free "does a phone exist" check before revealing.
• Seats add up. Six users on Pro means four extra seats, $199.60 a month on top of the plan.
• API searches cost credits. Through the API or AI connectors, every search of up to 25 results costs a credit before any data is revealed.
• Yearly credits don't roll over. The 25% saving comes with a use-it-or-lose-it year.
• Renewal price isn't fixed. Plans renew at the price in effect at renewal, so check the pricing page before the 14-day cancellation window.
• CSV export is paid. Export your lists before you downgrade to Free.

Next step: if the maths points away from Lusha, compare nine replacements by the reason you're leaving in Lusha alternatives.