Insurance companies in South Carolina: a health-insurer workforce and thousands of small agencies

South Carolina's insurance industry looks like two different markets. Health insurers employ two out of every five insurance workers in the state, while more than 2,000 agencies, most with a handful of staff, do the selling.

Market report5 min readPublished

South Carolina had 2,596 insurance establishments in 2023, employing 36,330 people at an average pay of $75,193 (Census County Business Patterns, NAICS 524). 371 are carriers, which employ 24,142 people; health and medical insurers alone account for 14,201 jobs. The other 2,225 are agencies, brokers, adjusters and administrators. No SEC-listed insurer is headquartered in the state. To check a company or agent, use the SC Department of Insurance's online licensee search and complaint information.

  • Health and medical insurers have 95 South Carolina establishments and 14,201 employees, 39% of all insurance jobs in the state.
  • The 2,042 agencies and brokerages average 4.8 employees; 1,758 of the state's insurance establishments have fewer than five.
  • Average insurance pay in South Carolina was $75,193 in 2023, about a quarter below the US industry's $98,628.
  • SC DOI publishes market share reports by line, from auto liability to title, built from insurers' state tax returns.
  • On 15 September 2026 the SC DOI director petitioned to place Atlantic Coast Life and Southern Atlantic Re into rehabilitation.
On this page

This page is for South Carolinians trying to work out which insurance companies operate here and how to check one, for people looking for insurance work, and for sellers sizing up the state's insurers and agencies. It describes the market and the official records. It doesn't rate carriers.

The count

County Business Patterns 2023, NAICS 524 (Insurance Carriers and Related Activities), South Carolina:

Measure (2023)South Carolina
Establishments2,596
Employees36,330
Annual payroll$2,731,759,000
Average employees per establishment14.0
Average annual pay$75,193
Share of US establishments1.47% of 176,459
Rank among states by establishments24th
Employees per establishmentEstablishments
1 to 41,758
5 to 9491
10 to 19197
20 to 4988
50 to 9929
100 to 24919
250 to 4998
500 to 9991 (derived)
1,000 or more5

The Census Bureau doesn't publish the 500 to 999 cell for South Carolina, so the 1 is the total less the published cells. In bands: 2,446 establishments have fewer than 20 employees, 117 have 20 to 99 and 33 have 100 or more. These are establishments with paid employees (an office, not a company), and self-employed agents aren't counted.

Where the jobs are: carriers, and health carriers in particular

Our tabulation of the same state file by NAICS code:

SegmentNAICSEstablishmentsEmployees
All carriers524137124,142
Health and medical insurers5241149514,201
Life insurers524113925,704
Property and casualty insurers5241261504,084
Title insurers52412723106
All agencies and related services52422,22512,188
Agencies and brokerages5242102,0429,737
Third-party administrators524292541,859

Carriers are 14% of establishments but 66% of employees. That's unusual: South Carolina ranks 28th among states for carrier establishments but 23rd for carrier employment, because a few health insurance operations are very large (5 establishments have 1,000 or more employees). Property and casualty carriers, by contrast, have 150 offices with 4,084 employees between them. Claims adjusting firms (49 establishments) have an employee figure the Census Bureau flags as high-noise, so it isn't reported here.

The data file shows no SEC-listed insurer with a South Carolina head office, and EDGAR shows none in insurance SIC codes. Insurers based here are mutuals, private companies or subsidiaries of groups headquartered elsewhere, which is why the regulator's records matter more here than SEC filings. For the national leaders, see the largest insurance companies in the US.

The SC Department of Insurance's tools

  • Licensee lookup. The SCDOI's online services link to a licensee lookup covering companies, agents and agencies licensed in the state. The department describes its database as including contact details, the agents who represent a company in a given city and a company's consumer complaint information.
  • Market share reports. SCDOI publishes South Carolina premium by company for each line: private passenger auto liability, homeowners, commercial auto, workers' compensation, life, annuities, accident and health, title and more. They're built from fee and tax returns and checked against annual statements. These show who writes the most business here; they aren't a quality rating.
  • Insurance Locator. If you can't find property, casualty or health coverage, the Insurance Locator sends you a list of participating agents and companies in your area.
  • Complaints. SCDOI takes consumer complaints online, including through the NAIC's complaint form.
  • Companies in trouble. On 15 September 2026, SCDOI Director Michael Wise filed a petition in the Richland County Court of Common Pleas to place Atlantic Coast Life Insurance Company and Southern Atlantic Re Inc. into rehabilitation, a form of receivership. At the time the court hadn't set a hearing date; policyholders should follow the department's updates.

South Carolina also runs a captive insurance program through its own Captive Division at captives.sc.gov, for businesses that insure their own risks.

Working in South Carolina insurance

The pay table matters for job seekers: carriers paid an average of $72,879 and agencies and brokerages $75,017, both below the US industry average of $98,628. Most openings are in two places, the large health insurance operations and the 2,000-plus agencies, where a licensed producer can join a two- or three-person office.

Prospecting South Carolina's agencies

Most sellers here are really selling to agencies: 2,042 of them, averaging under five employees, where the owner buys everything from the agency management system to the marketing. A plan:

  1. Pull the list. Start from the licensee lookup or a list of agencies by county, and group them by size: 1 to 4 employees, 5 to 19, 20 and up.
  2. Pick your lines. The market share reports show which carriers lead in auto, home or workers' compensation; agencies appointed with those carriers have similar needs and similar software.
  3. Reach the owner. At this size, the principal answers email and the phone. Use the Independent Insurance Agents & Brokers of South Carolina events and the SC Department of Commerce for the wider business picture.

Worked example: after-hours phone answering for agencies

Illustrative example. The service, prices and rates are invented; the agency count is from the Census table above.

Palmetto Phones (palmettophones.example) answers agency phones evenings and weekends and logs claims calls.

  • List: 2,042 agency establishments; focus on the 1,981 with fewer than 20 employees.
  • Arithmetic: emailing 600 owners and getting a 4% reply rate yields 24 conversations. If a third sign up at $180 a month, 8 agencies bring $17,280 a year, and each referral inside an agency cluster lowers the cost of the next.

At this volume, researching each agency is the slow part; Bebop does it for each account in a list and drafts the first message.

Short LinkedIn note to an agency owner
Hi [first name], I see [agency] writes personal lines around [town]. Owners tell me the missed calls after 5 pm are often claims, and those are the clients who leave.

We answer for agencies after hours and send you a log by 8 am. Open to a 10-minute call?

Next step: compare the neighboring market in insurance companies in North Carolina, or see the national leaders in the largest insurance companies.

Sources

Written by the Bebop team at Blackpearl Group. Published .

Questions people ask

How many insurance companies are in South Carolina?

Census County Business Patterns counted 2,596 insurance establishments in South Carolina in 2023, employing 36,330 people. Of those, 371 are carrier establishments and 2,225 are agencies, brokers, claims adjusters and administrators. Many more insurers are licensed to sell in the state without an office there; the SC Department of Insurance's licensee lookup lists every licensed company.

What insurance companies are headquartered in South Carolina?

No SEC-listed insurer gives a South Carolina head office in its filings. The state's insurance employers are mainly health insurers, which have 95 establishments and 14,201 employees here, along with offices of insurers headquartered in other states. To see which companies are based or licensed in the state, search the SC Department of Insurance's licensee database.

How do I check an insurance company's complaints in South Carolina?

The SC Department of Insurance says its online database includes a company's consumer complaint information along with its licence and contact details. You can file a complaint with the department online. For complaint records across all states, the NAIC's Consumer Insurance Search reports complaints, licences and financial health for each insurer.

What happened to Atlantic Coast Life Insurance Company?

On 15 September 2026, South Carolina Department of Insurance Director Michael Wise petitioned the Richland County Court of Common Pleas to place Atlantic Coast Life Insurance Company and Southern Atlantic Re Inc. into rehabilitation. The department described rehabilitation as receivership aimed at fixing an insurer's finances. When it announced the petition, no hearing date had been set; check SCDOI's website for updates.

Who regulates insurance companies in South Carolina?

The South Carolina Department of Insurance, at 1201 Main Street in Columbia, licenses insurers, agents and agencies, takes consumer complaints, publishes market share reports and runs the state's captive insurance division. It can also ask the courts to place a troubled insurer into rehabilitation, as it did for Atlantic Coast Life in September 2026. Its main phone line is 803-737-6180.

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