Manufacturers in Wisconsin: cheese, paper, machinery and the most factory-heavy workforce in the US

No state depends on manufacturing more than Wisconsin: 18.2% of its private-sector jobs are in plants. And the biggest employer among its industries isn't metalworking or machinery, it's food, led by a cheese industry with almost a third of the country's cheese plants.

Market report6 min readPublished

Wisconsin had 8,479 manufacturing establishments with paid employees in 2023, employing 479,846 people at an average annual pay of $68,429 (Census County Business Patterns): 10th among states by plants, 8th by jobs, and first for manufacturing's share of private employment, at 18.2%. Food manufacturing employs the most people (80,121), including 22,740 at 176 cheese plants. Fabricated metal has the most plants (1,904).

  • 8,479 manufacturing establishments and 479,846 employees in Wisconsin (Census, 2023): 2.98% of US plants.
  • Manufacturing is 18.2% of Wisconsin's private-sector jobs, the highest share of any state.
  • 176 cheese plants, 31.8% of the US total, employ 22,740 people.
  • Brown, Outagamie and Winnebago counties have 76 paper plants and 12,341 paper jobs, 46% of the state's.
  • Oshkosh Corporation and Rockwell Automation are the largest SEC-listed manufacturers headquartered in Wisconsin.
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This report is for buyers looking for a Wisconsin supplier, people researching or choosing a manufacturing employer in the state, and B2B sellers covering Wisconsin. It gives the federal count, the three industries that make Wisconsin distinctive, the regional split, the public companies based here and a worked plan for the dairy plants. For the Milwaukee area in detail, see manufacturers in Milwaukee.

Wisconsin manufacturing at a glance

Census County Business Patterns (CBP), 2023, manufacturing (NAICS 31 to 33) in Wisconsin:

MeasureWisconsin, 2023
Establishments8,479
Employees479,846
Annual payroll$32,835,601,000
Average employees per establishment56.6
Average annual pay$68,429
Share of US manufacturing establishments2.98% (of 284,452)
Rank among states by establishments10th

Ranking the CBP state file ourselves, Wisconsin is eighth by manufacturing employees and first by manufacturing's share of private-sector jobs (18.2%, against 8.8% nationally; Indiana is second at 17.9%). The Wisconsin Economic Development Corporation (WEDC), using a different dataset (Lightcast, fourth quarter of 2025), counts more than 8,900 manufacturing companies and more than 470,000 manufacturing jobs, and ranks the state first for manufacturing employment per capita.

What makes Wisconsin different

Subsector (NAICS)EstablishmentsEmployeesEmployees per plant
Fabricated metal products (332)1,90471,61937.6
Food (311)1,04080,12177.0
Machinery (333)94261,41465.2
Printing (323)59122,25237.7
Wood products (321)52120,28238.9
Miscellaneous manufacturing (339)45513,58729.9
Plastics and rubber (326)41933,69480.4
Nonmetallic mineral products (327)41811,86028.4
Furniture (337)38417,06144.4
Chemicals (325)36222,33161.7
Transportation equipment (336)25731,187121.4
Paper (322)20026,617133.1
Electrical equipment and appliances (335)17625,273143.6

Cheese and dairy

Food is Wisconsin's largest manufacturing employer. Within it, 228 dairy product plants employ 28,286 people, and 176 of those are cheese plants with 22,740 employees. That's 31.8% of the 553 cheese plants in the US and 37.8% of cheese manufacturing jobs; California, next, has 56. Meat and poultry processing adds 135 plants and 18,089 jobs. Dairy plants average 124 employees, large enough to have maintenance, quality and sanitation teams of their own.

Paper in the Fox Valley

Wisconsin has 200 paper plants with 26,617 employees: 31 pulp, paper and paperboard mills and 169 converted paper product plants (boxes, bags, tissue and other products made from purchased paper). Three Fox River counties, Brown (Green Bay), Outagamie (Appleton) and Winnebago (Oshkosh), have 76 of the paper plants and 12,341 of the jobs.

Machinery and electrical equipment

Machinery employs 61,414 people in 942 plants, and electrical equipment and appliance plants are the largest of any Wisconsin subsector, averaging 143.6 employees. Inside that group, 81 electrical equipment plants (motors, generators, switchgear and controls) employ 13,070.

Where the plants are

CountyEstablishmentsEmployeesEmployees per plant
Milwaukee84747,03855.5
Waukesha82539,02247.3
Dane (Madison)51129,48357.7
Brown (Green Bay)44128,71665.1
Outagamie (Appleton)34419,38556.4
Washington34114,98844.0
Racine29017,10259.0
Winnebago (Oshkosh)27624,84190.0
Marathon (Wausau)24018,92378.8
Sheboygan20318,53391.3

The Milwaukee area (Milwaukee, Waukesha and Washington counties) has 2,013 plants, 24% of the state. The Fox Valley and lakeshore counties (Brown, Outagamie, Winnebago, Sheboygan) add 1,264, and their plants are bigger: Winnebago and Sheboygan average about 90 employees. The other 64 counties with manufacturing hold about 5,200 plants between them, so a Wisconsin territory is never just its cities.

Plant size

Employees at the establishmentEstablishments
1 to 42,297
5 to 91,282
10 to 191,247
20 to 491,507
50 to 99925
100 to 249835
250 to 499258
500 to 999101
1,000 or more27

Banded, Wisconsin has 4,826 plants under 20 employees, 2,432 from 20 to 99 and 1,221 at 100 or more. The count is of establishments with paid employees: each plant counts separately, head offices are classified as offices, and owner-only shops are excluded. Employment is for the week of March 12, 2023.

Public manufacturers headquartered in Wisconsin

Wisconsin is the business address of 28 listed companies with manufacturing SIC codes in SEC EDGAR. Here are the ten with the most revenue, with headquarters and revenue taken from each company's latest 10-K:

CompanyHeadquartersWhat it makesRevenue, latest fiscal year
Oshkosh CorporationOshkoshSpecialty trucks and access equipment$10.42 billion (2025)
Rockwell AutomationMilwaukeeIndustrial automation$8.34 billion (year to Sept. 2025)
Regal RexnordMilwaukeeMotors, power transmission and automation$5.93 billion (2025)
Snap-onKenoshaTools and diagnostics$5.16 billion (2025, including financial services)
Harley-DavidsonMilwaukeeMotorcycles$4.47 billion (2025, including financial services)
GeneracWaukeshaGenerators and energy equipment$4.21 billion (2025)
PlexusNeenahContract electronics manufacturing$4.03 billion (year to Sept. 2025)
A. O. SmithMilwaukeeWater heaters and boilers$3.83 billion (2025)
Modine ManufacturingRacineThermal management products$3.18 billion (year to Mar. 2026)
Spectrum BrandsMiddletonHome, pet and garden products$2.81 billion (year to Sept. 2025)

Revenue is company-wide. WEDC also names private manufacturers among the state's advanced manufacturing employers, including Ariens, Menasha Corporation, Milwaukee Tool, SC Johnson, Schreiber and Waupaca Foundry.

Finding Wisconsin manufacturers by name

SourceWhat it gives you
Wisconsin Manufacturers & CommerceThe state's manufacturers' association, chamber of commerce and safety council in one, with more than 3,800 member companies
WMEPWisconsin's Manufacturing Extension Partnership, based in Madison
UW-Stout Manufacturing Outreach CenterThe part of the Wisconsin MEP that serves 33 northwestern counties, from Menomonie
WEDC advanced manufacturingState incentives, expansion news and named employers
OSHA establishment searchFederal inspection history by plant name and ZIP code

Selling to Wisconsin manufacturers

Each cluster buys differently. Dairy and meat plants run around the clock with sanitation shifts, so maintenance and food safety vendors sell to the plant manager and the quality lead. Paper mills plan big maintenance outages well ahead. Machinery and electrical plants in the southeast behave like the metalworking shops of the Midwest: engineering-led, with purchasing at the larger sites.

Worked example: a clean-in-place validation service for dairy plants

Illustrative example. The business and its numbers are invented to show the method; the plant counts are from CBP.

Kettle Moraine Sanitation (kettlemoraine.example) tests and documents clean-in-place systems in dairy plants.

  • Wisconsin dairy product plants: 228, averaging 124 employees.
  • Kettle Moraine assumes three in four have their own CIP systems and a quality team worth calling: about 171.
  • Two contacts each (plant manager and quality or sanitation lead) is 342 people; a 7% reply rate gives about 24 conversations, and one trial per four conversations, 6 plants.

The time goes on finding which plants are adding capacity or changing products. Bebop can search for "Wisconsin cheese and dairy plants with 50 to 499 employees that announced an expansion or are hiring a sanitation supervisor" and research each one.

Email to a quality manager at a Wisconsin dairy plant
Subject: CIP records before [Company]'s next audit

Hi [first name],

I saw [Company] is [expanding the [town] plant / adding a new line]. New lines are where clean-in-place cycles drift out of validation without anyone noticing.

We test and document CIP circuits for Wisconsin dairy plants and leave you audit-ready records. Would a one-day check in [month] help?

[Your name], Kettle Moraine Sanitation

Next step: compare these companies with the national leaders in the largest manufacturing companies.

Sources

Written by the Bebop team at Blackpearl Group. Published .

Questions people ask

How many manufacturing companies are in Wisconsin?

The Census Bureau counted 8,479 manufacturing establishments with paid employees in Wisconsin in 2023, employing 479,846 people: 2.98% of US manufacturing establishments and 10th among states. WEDC, using Lightcast data for late 2025, counts more than 8,900 manufacturing companies. The Census figure counts plants and locations, not companies, and excludes owner-only shops.

Is Wisconsin the top manufacturing state?

By dependence on manufacturing, yes. In Census County Business Patterns for 2023, manufacturing made up 18.2% of Wisconsin's private-sector employment, the highest of any state, ahead of Indiana (17.9%) and Iowa (15.8%). By total size it ranks lower: 10th for manufacturing establishments and 8th for manufacturing employees, behind larger states such as California, Texas and Ohio.

How many cheese factories are in Wisconsin?

The Census Bureau counted 176 cheese manufacturing establishments with paid employees in Wisconsin in 2023, employing 22,740 people. That's 31.8% of the 553 cheese plants in the US and 37.8% of cheese manufacturing jobs, more than three times California's 56 plants. Wisconsin also had 228 dairy product plants in total, employing 28,286 people.

What are the largest manufacturing companies in Wisconsin?

Among SEC-listed manufacturers headquartered in Wisconsin, Oshkosh Corporation reported the most revenue in 2025, $10.42 billion, followed by Rockwell Automation, Regal Rexnord, Snap-on, Harley-Davidson and Generac, according to their latest 10-K filings. Large private manufacturers named by the Wisconsin Economic Development Corporation include SC Johnson, Milwaukee Tool, Menasha Corporation and Schreiber.

Where are manufacturers located in Wisconsin?

The most manufacturing establishments are in Milwaukee County (847 in 2023) and Waukesha County (825), followed by Dane (511), Brown (441) and Outagamie (344). The Milwaukee area holds about a quarter of the state's plants. The Fox Valley and lakeshore counties have fewer but larger plants, with Winnebago and Sheboygan averaging about 90 employees each.

Find the Wisconsin plants that fit

Describe the manufacturers you sell to by industry, county, size and recent news. Bebop finds matching Wisconsin plants and the people who run them.

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